About me
Designer, marketer, and creative project
manager specializing in both digital and packaging
design, working with national brands and
customers such as Target, Walmart, Lowes,
Energizer, GE and licensed Disney properties. I love
what I do - working with both internal and external
brands to bring a visually-captivating idea to life.
- BA Degree in Advertising, minor in Art from the University of Oklahoma
- 3+ years of agency experience
- 4+ years in packaging design, including managerial experience
- Self-starter with freelance experience
- Worked with businesses of all sizes, from nonprofits to government agencies
View my resume
Work
Experience
branding
Building unique logos and brand elements, developing style guides and brand standards, and working within established brand guidelines
PACKAGING
Designing physical artwork from scratch, making artwork production-ready, and resolving any issues that arise during printing
marketing
Promoting companies and services through online and offline channels, including social media, print materials and websites
View branding
projects
View packaging
projects
View marketing
projects
branding
VOCAL ARTIST
SPORTS PROGRAM
SMALL BUSINESS
branding
Vocal artist
alyssa
danley
branding + merch
Collaborated with the client to build a compelling merchandise line and brand identity that authentically embodies her style and connects with her audience
Created premium, captivating visuals, including graphics, logos, and typography for a range of merchandise items including t-shirts, posters, and stickers
Crafted engaging social media graphics, banners, and promotional materials strategically tailored to captivate and resonate with
her listeners
alyssa danley
logo variations + brand colors
alyssa danley
YOGA
alyssa danley
MUSIC
alyssa danley
ACTING
yoga with
alyssa
A
D
A
D
merch
alyssa danley
MUSIC
yoga with
alyssa
alyssa danley
branding
sports program
405
drive
branding + merch
Collaborated with the client to build a compelling merchandise line and brand identity that embodies their mission and connects with their audience
Created premium, captivating visuals, including graphics, logos, and typography for a range of merchandise items including t-shirts, posters, and stickers
Crafted engaging social media graphics, banners, and promotional materials strategically tailored to captivate and resonate with
their players
logo iterations + brand colors
merch
branding
small business
simply
sign it
branding + promo materials
Collaborated with the client to build a compelling brand identity and promotional materials that embody their mission and connects with their audience
Created premium, captivating visuals, including graphics, logos, and typography for a range of promotional items including business cards, yard signs and vinyl wraps
Crafted an engaging website strategically tailored to captivate and resonate with their customers
logo iterations + brand colors
promotional materials
packaging
POWER
LIGHTING
JUVENILE
packaging
surge protectors
Cordinate
Adapt
branding + packaging + CREATIVE DIRECTION
Developed and designed packaging for merchandise, ensuring it aligns with the parent brand and stands out on the shelves
Created high-quality mockups and 3D renders of merchandise designs for presentation to executives and buyers
*property of Jasco Products Company
development
packaging + renders
“One of the most visually attractive lines...very differentiated from what's out there...trend-forward design” - Jasco CEO
packaging
tabletop lighting
enbrighten
galaxy wave
branding + packaging + Creative direction
Developed and designed packaging for merchandise, ensuring it aligns with the parent brand and stands out on the shelves
Created high-quality mockups and 3D renders of merchandise designs for presentation to executives and buyers
*property of Jasco Products Company
packaging
licensed juvenile lighting
mickey mouse
squishy light
PAckaging + renderings + Display
Developed and designed packaging for merchandise, ensuring it aligns with the parent brand and stands out on the shelves
Created high-quality mockups and 3D renders of merchandise designs for presentation to executives and buyers
*property of Jasco Products Company
marketing
PROPOSALS
NON-PROFIT
ONLINE
marketing
various industries
Business proposals
Created visually engaging and informative slides to effectively communicate ideas, data, and pitches to an audience
Developed clear messaging by understanding the needs, knowledge level, and interests of each audience
Utilized design principles to capture attention and direct the audience to action
Click to view full pdfs
marketing
EDUCATION/non-profit
okc metro
literacy coalition
Developed and designed print materials for events and business promotion, ensuring it aligns with the parent brand and stands out
Created high-quality research report layout, working with multiple parties to ensure accuracy, readability, and effectiveness in delivering the message
rack card
report design - click to open
Banner
thank you card
mailer card
marketing
ONLINE
Digital content
Successfully transformed client visions and ideas into online content, tailored to their specific needs and preferences
Incorporated impactful typography, captivating images, and visually appealing color schemes to enhance readability and audience engagement
Amazon content
web design
social media graphics
let's connect
Additional work available upon request
PHONE
405.996.8746
experience
Jasco Products
Assistant Graphic Design Manager, Licensed Brands (Aug '22-Present)
- Overseeing GE, Energizer, Disney, Universal branded products, ensuring packaging and retail materials are consistent across channels
- Managing a team of designers by delegating workloads based on each person’s individual skills
- Conducting weekly meetings and annual performance reviews
- Driving efficiency by organizing and collecting assets to prepare each job for my teammates
Graphic Designer (Dec '19 - Present)
- Designing 1000s of product concepts, packaging, instruction manuals and merchandising displays, adhering to internal and external style guides, with high fluency in Adobe Creative Suite
- Managing guidelines for 10 national and international brands, developing style guides for internal use, and collecting assets and resources to help our team understand, embrace and execute brand treatment
- Driving sales efforts with physical mockup, displays and renderings for presentations and line reviews that have resulted in multi-million dollar wins
- Providing photo direction, copywriting support, and branding strategy to create highly marketable artwork
Campbell and Company Advertising
Digital Marketing Coordinator (May '16 - Nov '19)
- Produced designs for email, digital ads, social media, print materials and proposals
- Designed websites using Wordpress, Squarespace, Wix, GoDaddy and other relevant software
- Crafted written content for blogs, newsletters, press releases, web copy, proposals and social content
- Managed all clients’ social media, Google Ads accounts & websites
Education
University of Oklahoma
GPA: 3.88
Bachelor of Arts, Advertising
Christian Heritage Academy
GPA: 4.0
High School Diploma
skills
Adobe Creative Suite
Photoshop, Illustrator, InDesign, Premiere Pro, AfterEffects, Lightroom, Acrobat
Marketing Software
Constant Contact, MailChimp, Sprout Social, Hootsuite, HeyOrca, Mobiniti, Google Ads,
Google Analytics, Facebook Ads Manager
Website Software
Wordpress, Squarespace, Wix, Weebly, GoDaddy, Hostgator, ReadyHosting
Office Programs
Microsoft Office Suite,
Google Suite
Soft Skills
Problem solving, customer service, attention to detail, organizational skills, teamwork, leadership, innovation, administrative skills, presentation skills
Freelance contracts
Storied Publishing (Aug '18 - Mar '21)
- Created content for and managed multiple Facebook accounts
- Designed and managed website content on Squarespace
OKC Metro Literacy Coalition (Feb '19 - Jan '21)
- Provided graphic design support for event signage, printed marketing materials, industry reports and social media graphics
- Worked with multiple team members and outside parties on a 20-page annual report, incorporating multiple data sources, graphs, charts and quotes
One Stop Creative Media (Jan '19 - Sept '20)
- Created social media posts and schedules for multiple small businesses with industries spanning medical, construction, and sports
Emerald Hinge Branding & Design (Aug '18 - Jan '20)
- Provided design support for email marketing, conferences, and logo concepts in industries spanning construction, bio-tech and medical