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mady masters

creative services

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About me

Designer, marketer, and creative project

manager specializing in both digital and packaging

design, working with national brands and

customers such as Target, Walmart, Lowes,

Energizer, GE and licensed Disney properties. I love

what I do - working with both internal and external

brands to bring a visually-captivating idea to life.


  • BA Degree in Advertising, minor in Art from the University of Oklahoma
  • 3+ years of agency experience
  • 4+ years in packaging design, including managerial experience
  • Self-starter with freelance experience
  • Worked with businesses of all sizes, from nonprofits to government agencies
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View my resume

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Work

Experience

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branding

Building unique logos and brand elements, developing style guides and brand standards, and working within established brand guidelines

PACKAGING

Designing physical artwork from scratch, making artwork production-ready, and resolving any issues that arise during printing

marketing

Promoting companies and services through online and offline channels, including social media, print materials and websites

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View branding

projects

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projects

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projects

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branding

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VOCAL ARTIST

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SPORTS PROGRAM

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SMALL BUSINESS

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branding

Vocal artist

alyssa

danley

branding + merch

Collaborated with the client to build a compelling merchandise line and brand identity that authentically embodies her style and connects with her audience


Created premium, captivating visuals, including graphics, logos, and typography for a range of merchandise items including t-shirts, posters, and stickers


Crafted engaging social media graphics, banners, and promotional materials strategically tailored to captivate and resonate with

her listeners

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alyssa danley

logo variations + brand colors

alyssa danley

YOGA

alyssa danley

MUSIC

alyssa danley

ACTING

yoga with

alyssa

A

D

A

D

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merch

Model Posing Against Street Wall

alyssa danley

MUSIC

A Happy Woman in White Tank Top

yoga with

alyssa

alyssa danley

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branding

sports program

405

drive

branding + merch

Collaborated with the client to build a compelling merchandise line and brand identity that embodies their mission and connects with their audience


Created premium, captivating visuals, including graphics, logos, and typography for a range of merchandise items including t-shirts, posters, and stickers


Crafted engaging social media graphics, banners, and promotional materials strategically tailored to captivate and resonate with

their players

White Poster Hanging on a Clean Wall with Clips

logo iterations + brand colors

Yellow Solid Capsule Shape
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Yellow Solid Capsule Shape

merch

A4 Poster on Wood Podium Surface
Low Angle Shot of a Man Playing Volleyball
Comic book speed lines
Comic book speed lines
Black Water Bottle Flask
Drop Shadow
Cute and Happy African American Kid Smiling and Laughing Isolate
Drop Shadow
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branding

small business

simply

sign it

branding + promo materials

Collaborated with the client to build a compelling brand identity and promotional materials that embody their mission and connects with their audience


Created premium, captivating visuals, including graphics, logos, and typography for a range of promotional items including business cards, yard signs and vinyl wraps


Crafted an engaging website strategically tailored to captivate and resonate with their customers

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logo iterations + brand colors

Yellow Solid Capsule Shape
Yellow Solid Capsule Shape
Yellow Solid Capsule Shape

promotional materials

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packaging

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POWER

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LIGHTING

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JUVENILE

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packaging

surge protectors

Cordinate

Adapt

branding + packaging + CREATIVE DIRECTION

Developed and designed packaging for merchandise, ensuring it aligns with the parent brand and stands out on the shelves


Created high-quality mockups and 3D renders of merchandise designs for presentation to executives and buyers




*property of Jasco Products Company


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development

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packaging + renders

“One of the most visually attractive lines...very differentiated from what's out there...trend-forward design” - Jasco CEO

Shadow effect. Square shadow.
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packaging

tabletop lighting

enbrighten

galaxy wave

branding + packaging + Creative direction

Developed and designed packaging for merchandise, ensuring it aligns with the parent brand and stands out on the shelves


Created high-quality mockups and 3D renders of merchandise designs for presentation to executives and buyers




*property of Jasco Products Company


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packaging

licensed juvenile lighting

mickey mouse

squishy light

PAckaging + renderings + Display

Developed and designed packaging for merchandise, ensuring it aligns with the parent brand and stands out on the shelves


Created high-quality mockups and 3D renders of merchandise designs for presentation to executives and buyers




*property of Jasco Products Company


Emty white shelf
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marketing

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PROPOSALS

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NON-PROFIT

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ONLINE

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marketing

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various industries

Business proposals

Created visually engaging and informative slides to effectively communicate ideas, data, and pitches to an audience


Developed clear messaging by understanding the needs, knowledge level, and interests of each audience


Utilized design principles to capture attention and direct the audience to action

Click to view full pdfs

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marketing

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EDUCATION/non-profit

okc metro

literacy coalition

Developed and designed print materials for events and business promotion, ensuring it aligns with the parent brand and stands out


Created high-quality research report layout, working with multiple parties to ensure accuracy, readability, and effectiveness in delivering the message

rack card

report design - click to open

Banner

thank you card

mailer card

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marketing

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ONLINE

Digital content

Successfully transformed client visions and ideas into online content, tailored to their specific needs and preferences


Incorporated impactful typography, captivating images, and visually appealing color schemes to enhance readability and audience engagement

Amazon content

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web design

social media graphics

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let's connect

Additional work available upon request

PHONE

405.996.8746

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experience

Jasco Products

Assistant Graphic Design Manager, Licensed Brands (Aug '22-Present)

  • Overseeing GE, Energizer, Disney, Universal branded products, ensuring packaging and retail materials are consistent across channels
  • Managing a team of designers by delegating workloads based on each person’s individual skills
  • Conducting weekly meetings and annual performance reviews
  • Driving efficiency by organizing and collecting assets to prepare each job for my teammates


Graphic Designer (Dec '19 - Present)

  • Designing 1000s of product concepts, packaging, instruction manuals and merchandising displays, adhering to internal and external style guides, with high fluency in Adobe Creative Suite
  • Managing guidelines for 10 national and international brands, developing style guides for internal use, and collecting assets and resources to help our team understand, embrace and execute brand treatment
  • Driving sales efforts with physical mockup, displays and renderings for presentations and line reviews that have resulted in multi-million dollar wins
  • Providing photo direction, copywriting support, and branding strategy to create highly marketable artwork


Campbell and Company Advertising

Digital Marketing Coordinator (May '16 - Nov '19)

  • Produced designs for email, digital ads, social media, print materials and proposals
  • Designed websites using Wordpress, Squarespace, Wix, GoDaddy and other relevant software
  • Crafted written content for blogs, newsletters, press releases, web copy, proposals and social content
  • Managed all clients’ social media, Google Ads accounts & websites

Education

University of Oklahoma

GPA: 3.88

Bachelor of Arts, Advertising


Christian Heritage Academy

GPA: 4.0

High School Diploma

skills

Adobe Creative Suite

Photoshop, Illustrator, InDesign, Premiere Pro, AfterEffects, Lightroom, Acrobat


Marketing Software

Constant Contact, MailChimp, Sprout Social, Hootsuite, HeyOrca, Mobiniti, Google Ads,

Google Analytics, Facebook Ads Manager


Website Software

Wordpress, Squarespace, Wix, Weebly, GoDaddy, Hostgator, ReadyHosting


Office Programs

Microsoft Office Suite,

Google Suite


Soft Skills

Problem solving, customer service, attention to detail, organizational skills, teamwork, leadership, innovation, administrative skills, presentation skills

Freelance contracts

Storied Publishing (Aug '18 - Mar '21)

  • Created content for and managed multiple Facebook accounts
  • Designed and managed website content on Squarespace

OKC Metro Literacy Coalition (Feb '19 - Jan '21)

  • Provided graphic design support for event signage, printed marketing materials, industry reports and social media graphics
  • Worked with multiple team members and outside parties on a 20-page annual report, incorporating multiple data sources, graphs, charts and quotes

One Stop Creative Media (Jan '19 - Sept '20)

  • Created social media posts and schedules for multiple small businesses with industries spanning medical, construction, and sports

Emerald Hinge Branding & Design (Aug '18 - Jan '20)

  • Provided design support for email marketing, conferences, and logo concepts in industries spanning construction, bio-tech and medical


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mady masters

graphic designer

405.996.8746