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mady masters

graphic designer

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Work

Experience

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branding

Building unique logos and brand elements, developing style guides and brand standards, and working within established brand guidelines

PACKAGING

Designing physical artwork from scratch, making artwork production-ready, and resolving any issues that arise during printing

marketing

Promoting companies and services through online and offline channels, including social media, print materials and websites

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projects

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projects

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projects

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View my resume

About me

Graphic designer specializing in both digital and

packaging design, working with national brands

and customers such as Target, Walmart, Lowes, Energizer, GE and licensed Disney properties. I love

what I do - working with both internal and external

brands to bring a visually-captivating idea to life.


  • BA Degree in Advertising, minor in Art from the University of Oklahoma
  • 3+ years of agency experience
  • 3+ years in packaging design, including managerial experience
  • Self-starter with freelance experience
  • Worked with businesses of all sizes, from nonprofits to government agencies
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branding

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VOCAL ARTIST

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SPORTS PROGRAM

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SMALL BUSINESS

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branding

Vocal artist

alyssa

danley

branding + merch

Collaborated with the client to build a compelling merchandise line and brand identity that authentically embodies her style and connects with her audience


Created premium, captivating visuals, including graphics, logos, and typography for a range of merchandise items including t-shirts, posters, and stickers


Crafted engaging social media graphics, banners, and promotional materials strategically tailored to captivate and resonate with

her listeners

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alyssa danley

logo variations + brand colors

alyssa danley

YOGA

alyssa danley

MUSIC

alyssa danley

ACTING

yoga with

alyssa

A

D

A

D

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alyssa danley

merch

Model Posing Against Street Wall

alyssa danley

MUSIC

A Happy Woman in White Tank Top

yoga with

alyssa

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branding

sports program

405

drive

branding + merch

Collaborated with the client to build a compelling merchandise line and brand identity that embodies their mission and connects with their audience


Created premium, captivating visuals, including graphics, logos, and typography for a range of merchandise items including t-shirts, posters, and stickers


Crafted engaging social media graphics, banners, and promotional materials strategically tailored to captivate and resonate with

their players

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logo iterations + brand colors

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merch

Black Water Bottle Flask
Drop Shadow
A4 Poster on Wood Podium Surface
Comic book speed lines
Low Angle Shot of a Man Playing Volleyball
Comic book speed lines
Cute and Happy African American Kid Smiling and Laughing Isolate
Drop Shadow
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branding

small business

simply

sign it

branding + promo materials

Collaborated with the client to build a compelling brand identity and promotional materials that embody their mission and connects with their audience


Created premium, captivating visuals, including graphics, logos, and typography for a range of promotional items including business cards, yard signs and vinyl wraps


Crafted an engaging website strategically tailored to captivate and resonate with their customers

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logo iterations + brand colors

Yellow Solid Capsule Shape
Yellow Solid Capsule Shape
Yellow Solid Capsule Shape

promotional materials

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packaging

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POWER

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LIGHTING

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JUVENILE

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packaging

surge protectors

Cordinate

Adapt

branding + packaging + renderings

Developed and designed packaging for merchandise, ensuring it aligns with the parent brand and stands out on the shelves


Created high-quality mockups and 3D renders of merchandise designs for presentation to executives and buyers




*property of Jasco Products Company


development

packaging + renders

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packaging

tabletop lighting

enbrighten

galaxy wave

branding + packaging + renderings

Developed and designed packaging for merchandise, ensuring it aligns with the parent brand and stands out on the shelves


Created high-quality mockups and 3D renders of merchandise designs for presentation to executives and buyers




*property of Jasco Products Company


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packaging

licensed juvenile lighting

mickey mouse

squishy light

PAckaging + renderings + Display

Developed and designed packaging for merchandise, ensuring it aligns with the parent brand and stands out on the shelves


Created high-quality mockups and 3D renders of merchandise designs for presentation to executives and buyers




*property of Jasco Products Company


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marketing

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PROPOSALS

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NONPROFIT

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BOOKLET

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various industries

Business proposals

Created visually engaging and informative slides to effectively communicate ideas, data, and pitches to an audience


Developed clear messaging by understanding the needs, knowledge level, and interests of each audience


Utilized design principles to capture attention and direct the audience to action

marketing

Click to view full pdfs

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EDUCATION/non-profit

okc metro

literacy coalition

Developed and designed print materials for events and business promotion, ensuring it aligns with the parent brand and stands out


Created high-quality research report layout, working with multiple parties to ensure accuracy, readability, and effectiveness in delivering the message

marketing

rack card

report design - click to open

Banner

thank you card

mailer card

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nonprofit

summer camp

booklet

Provided specialized design services to client seeking custom printed booklets for a special event


Successfully transformed client visions and ideas into unique and memorable booklet designs, tailored to their specific needs and preferences


Incorporated impactful typography, captivating images, and visually appealing color schemes to enhance readability and audience engagement

marketing

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let's connect

Additional work available upon request

PHONE

405.996.8746

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experience

Jasco Products

Assistant Graphic Design Manager (Aug '22-Present)

  • Manages a team of designers, overseeing to-do lists, time cards, and project management
  • Continues all work listed below as Graphic Designer​​​​​​​


Graphic Designer (Dec '19 - Present)

  • Designs product concepts, packaging, instruction manuals and merchandising displays, adhering to both internal and external brand style guides, with high fluency in Adobe Creative Suite
  • Developing brand style guides for internal use, collecting assets and resources to help our team understand, embrace and execute brand treatment
  • Mocks up physical artwork samples, displays and renderings for customer presentations and line reviews
  • Works closely with product development, photography, and digital marketing to develop a full understanding of the design process every step of the way


Campbell and Company Advertising

Digital Marketing Coordinator (May '16 - Nov '19)

  • Developed blogs, newsletters, press releases, web copy and social content
  • Designed and built websites using Wordpress, Squarespace, Wix, GoDaddy and other relevant software
  • Managed all clients’ social media, Google Ads accounts & websites
  • Provided graphic design support for email marketing, digital ads, print materials and proposals

Freelance contracts

Storied Publishing (Aug '18 - Mar '21)

  • Created content for and managed multiple Facebook accounts
  • Designed and managed website content on Squarespace

OKC Metro Literacy Coalition (Feb '19 - Jan '21)

  • Provided graphic design support for event signage, printed marketing materials, industry reports and social media graphics
  • Worked with multiple team members and outside parties on a 20-page annual report, incorporating multiple data sources, graphs, charts and quotes

One Stop Creative Media (Jan '19 - Sept '20)

  • Created social media posts and schedules for multiple small businesses with industries spanning medical, construction, and sports

Emerald Hinge Branding & Design (Aug '18 - Jan '20)

  • Provided design support for email marketing, conferences, and logo concepts in industries spanning construction, bio-tech and medical


Education

University of Oklahoma

GPA: 3.88

Bachelor of Arts, Advertising


Christian Heritage Academy

GPA: 4.0

High School Diploma

skills

Adobe Creative Suite

Photoshop, Illustrator, InDesign, Premiere Pro, AfterEffects, Lightroom, Acrobat


Marketing Software

Constant Contact, MailChimp, Sprout Social, Hootsuite, HeyOrca, Mobiniti, Google Ads,

Google Analytics, Facebook Ads Manager


Website Software

Wordpress, Squarespace, Wix, Weebly, GoDaddy, Hostgator, ReadyHosting


Office Programs

Microsoft Office Suite,

Google Suite


Soft Skills

Problem solving, customer service, attention to detail, organizational skills, teamwork, leadership, innovation, administrative skills, presentation skills

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mady masters

graphic designer

405.996.8746

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